يسم الله

Came across an interesting book while passing through Dubai duty free called Buyology by a Martin Lindstorm. I thought it had some interesting messages for us as Family Physicians when dealing with our patients who are also customers and recipients of very powerful advertising messages that are not always in their best health interests. I had a chance to present the material to our team of doctors at the Family Medicine Department in King Faisal Hospital,  Jeddah.

One of the most interesting and alarming findings was that health advice on cigarette adverts actually increase the desire of smokers to have a cigarette!

You can download the presentation here: Buy.ology.

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Disclaimer

All copyrighted images belong to the orignal sources (via Google Images)

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